Gatorade’s new social media command center

Should your company be taking social media seriously?  Ask Gatorade:  Gatorade’s Social Media Command Center.  Gatorade has stepped it up with a new social media center that monitors Tweets from Twitter in real time and trending topics as well.  That amounts to real-time reputation and brand monitoring.   Social media is quickly overpowering traditional SEO methods as well.  With the June introduction of Google’s Caffeine algorithm, traditional SEO methods are becoming less reliable.

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